[SJAAboard] member Ads in the Ephemeris

[Jim Van Nuland]

Mark Wagner wrote:
 >  I would allow sales in the FM,

    FM = eff-emm-er-is.  Plural ephemerides

 > Rob Hawley wrote:
 >> I received a request from a member to advertise a telescope
 >> for sale in the Ephemeris.

   Historically, we've run free non-commercial ads for members and 
even ex-members.  The rule of thumb has been that the ad will be run 
twice, unless the seller notifies the editor that it has sold, or to 
ask for an additional month.

   Commercial ad have been run for a fee, but I don't remember the fee 
schedule.  I believe the most recent ad was for Crazy Ed Optics, this 
several years ago.  He did not continue as he didn't get any new 
business from the ad.


 >> I am personally very cool on this request both on principle and
 >> because the auction is a major source of revenue.

   Most of the Auction income is from donated items, something like 
75% in some years, if memory serves.  That's why Mike put so much 
effort into going up to Orion and Scope City for donations.

  My thought is to run the ad.  We won't hurt by missing one 10%.

-- 
Jim Van Nuland, San Jose (California) Astronomical Association
<http://www.svpal.org/~jvn/index.htm> JVN's web site